Feelings Beat Thoughts For Fast Complex Decisions
We have to make a lot of complicated decisions in life. Some are made in a hurry and most involve situations in which we don’t have all the information.
Surgeons have to make split-second decisions in emergencies and fire-fighters have to decide which route is safest. Less dramatically we have to work out the right arguments at a business meeting, at home we have to negotiate over the weekend’s activities and in the store we have to calculate the best deals.